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Speakers


Speaker's Name: LIU, CL, Sc. D.
Job title: Chairman
Company name: LEDinside (TrendForce Corp.)
Topic: Welcome address

Dr. C. L. Liu received his Sc.D. degree (1962) at the Massachusetts Institute of Technology. He was on the faculty of the Massachusetts Institute of Technology (1962-72) and the University of Illinois at Urbana-Champaign (1972-98), and served as President and Professor of Computer Science at the National Tsing Hua University in Hsinchu, Taiwan from 1998 to 2002.

In addition, he serves as Board member and consultant at a number of high tech companies in Taiwan, and is active in educational as well as charitable services on a worldwide basis. His expertise is in the semiconductor area, particularly in the design and manufacturing aspects.

He is a member of Academia Sinica, a Fellow of the Institute of Electrical and Electronics Engineers, and a Fellow of the Association for Computing Machinery.


Speaker's Name: Sean Zhou
Job title: Regional Marketing Director, Asia
Company name: Philips Lumileds
Topic: Challenges and Opportunities for LED Application in the green building wave

Mr. Zhou Xuejun has more than 15 years of marketing experience, including nearly 5 years of marketing management at Philips Lumileds. As the marketing director (Asia) of Philips Lumileds, he is now responsible for the promotion and business development of LUXEON LEDs in Asia. Prior to joining Philips Lumileds, Mr.Zhou took many positions in Philips Lumileds, such as senior consumer product marketing manager, conventional distribution channel manager, product manager and 6 sigma black belt. He also pocesses rich marketing management experience from previous positions at Sony, Whirlpool, and other Fortune 500 firms. Mr. Zhou has an extensive practice and a deep study in product & brand management, distribution channel establishment, marketing process improvement, etc.

Speaker's Name: Jia Lee
Job title: Director of Marketing, MOCVD
Company name: Veeco Instruments
Topic: Reducing LED Manufacturing Costs through Advancements in MOCVD Technology

Jia Lee, Ph.D. is currently the Director of Marketing for Veeco’s MOCVD business, serving the HB LED industry. Prior to joining Veeco, Jia held a variety of senior product marketing positions at Applied Materials, a leading global nanomanufacturing equipment provider to the semiconductor and related industries. Prior he was an Advisory Engineer at IBM Microelectronics, where he worked on low-k dielectric material development and integration technologies. Dr. Lee earned his Ph.D. in Chemical Engineering from Purdue University and his M.B.A. from the University of California at Berkeley. He holds a number of patents related to thin film chemical vapor deposition.

Speaker's Name: Dr. Rainer Beccard
Job title: Vice President, Marketing
Company name: Aixtron
Topic: Advanced MOCVD Technology for SSL

Dr. Rainer Beccard received his PhD in Physics from the Technical University of Aachen in 1993.

He joined AIXTRON in 1994 as a member of the process development group, followed by various management positions in technology, sales and marketing.

In his current position as Vice President Marketing he is responsible for strategic and operational marketing of AIXTRON products, such as MOCVD, HVPE, plasma enhanced CVD and OVPD equipment for manufacturing of compound semiconductors, carbon nanotubes /graphene and organic materials.

Speaker's Name: Jason Pan
Job title: FAE Manager
Company name: Seoul Semiconductor
Topic: Lighting Applicatin & Design Direction


Mr. Guojie Pan joined Seoul Semiconductor as FAE Manager for China in 2008. Responsible for technical supports of the whole Chinese market, he is not only engaged in offering reference designs and right solutions to customers but also helping them solve optical, electronic and thermal technical problems in LED application as well as conducting regular customer training. Meanwhile, he is also the head of Seoul’s R&D center in Shanghai. Prior to Seoul Semiconductor, Mr. Pan worked with RSL Microelectronics from Hongkong. He was in charge of technical supports in LED lighting covering products of Fairchild, ZETEX, Seoulsemi, Everlight. He focused on helping customers to develop and apply LED products involving LED constant current driver and providing suggestions on the correct LED application.

Speaker's Name: Kai-Chong Cheng
Job title: Marketing Director, Asia Pacific
Company name: OSRAM Opto Semiconductors Asia Ltd.
Topic: Development Evolution and Future Trend of Solid State Lighting

KC Cheng is OSRAM Opto Semiconductors’ Marketing Director for Asia Pacific region. He is responsible for all marketing, application engineering and customer quality activities in the region.

Cheng has over 10 years’ solid LED experiences in marketing, business development and application engineering; and also in several management positions in the optoelectronics and semiconductor industries. Prior joining OSRAM, he has served as Worldwide Marketing Director of Optoelectronics Product Division / Solid State Illumination Division in Avago Technologies/Agilent Technologies.

Cheng earned his bachelor degree in Electrical Engineering from the University of Kansas.

Speaker's Name: L.C. Yang Ph.D.
Job title: Chairman
Company name: Macroblock, Inc.
Topic: RGB LED Applications in Architectural Lighting and Commercial Space

Dr. Li-Chang Yang received his doctor degree of material science at University of Illinois. He founded Macroblock, Inc. in 1999 and awarded for Outstanding Entrepreneur Award last year.

Macroblock, Inc. is now a leading LED driver provider and focuses on the LED driver IC design which contributes to ultimate LED performance for LED display, backlighting, and lighting applications. With continuous technology innovations, Macroblock’s driver IC has been successfully adopted by over 500 worldwide customers and ranked as top 10 suppliers among the global LED driver providers.

Macroblock, Inc. has developed the world’ s first 16-bit PWM embedded LED driver with patented S-PWM technology which was well applied in carpet-like LED display during the 2008 Beijing Olympics opening ceremony. Aiming at future prospect of LED lighting market, Macroblock Inc, positions itself with outstanding technology in the fields of LED lighting and LED backlighting applications.


Speaker's Name: Dr. Hao Maosheng
Job title: Vice General Manager
Company name: Epilight
Topic: Advanced technology of GaN-based LED chips

Dr. Maosheng Hao is dedicated to researches on the epitaxial growth of Ⅲ-Ⅴ compounds especially the heteroepitaxial growth. He is also accomplished in properties and characterization of semiconductor materials, development and application of semiconductor optoelectronic devices.

Dr.Hao works with Shanghai Epilight as its deputy general manager of technology, in full charge of the research and development of new products and have made great contributions to the company in the fields of high power green LED products, patterned substrates as well as high power chips. Before he retuned to China in 2006, he had taken posts of lab lecturer, senior researcher and visiting associate professor respectively in the University of Tokushima, Advanced Materials Research Center of Nanyang Technological University and Nagoya Institute of Technology where he conducted thorough researches into the GaN-based MOCVD epitaxial growth, basic properties of GaN materials and optoelectronic device applications. Dr. Hao was graduated from the Institute of Semiconductors, Chinese Academy of Sciences in 1996.


Speaker's Name: Roger Chu
Job title: Research Director
Company name: LEDinside (TrendForce Corp.)
Topic: New Era LED Lgihting Development Trend

Roger Chu oversees the Green Energy Business Unit of TrendForce Corp., and specializes in market research on the LED industry, including end-product makers ranging from LED components, lighting, backlight to manufacturers. Additionally, he also handles the research on batteries in the Green Energy Business Unit.

Mr.Chu once was an analyst at DRAMeXchange. He also worked for Hua Nan Securities as an analyst and Qunmao Management Consulting Company as a management trainee. His previous research scope covered DRAM, packaging and testing as well as other electronic industries.

Mr.Chu graduated from the Graduate Institute of Finance, Chaoyang University of Technology.




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